Nikhil operates a business with limited capital and dedicates time to training his employees over several weeks. Unfortunately, some employees provide incorrect information to customers, leading to a lack of trust and slow service. This causes the business to lose potential customers and existing ones. Nikhil is too busy to oversee conversations or check on leads, and this pattern persists. The employees aren’t supervised, trained, or recognized, resulting in them leaving and taking customers with them. He decided to use Sales Sunday.